The Locked in project

William johnson

Lost 190 lbs. I help dads drop 30+ lbs in 6 months without starting over again.

11 steps I used to lose my first 30 pounds.

That was the first 30 of 190.

These 11 things changed my life. They are the first things I walk through with every man I coach who needs to lose 30-plus pounds. Simple. Anyone can do them.

Apply for

1-on-1

Coaching

I was 380 pounds. I had an excuse for everything. I did not have time. I hid in food and alcohol. I did not have a Christ-centered life. If that is you, apply. Let's start.

my mission

Growing up, sports were a huge part of my life. I played hockey year-round, competed in tennis, and eventually played junior-level hockey. Being active and competing was something I loved, but as life went on, things changed.

In 2018, my dad passed away, and I didn’t handle it well. I carried a lot of grief, anger, and sadness that I never really dealt with. Instead, I turned to food and alcohol. Over time, I found myself in a place I never imagined. At my heaviest, I weighed 380 pounds. I couldn’t walk more than a few feet without needing to stop. Putting on my shoes was a struggle. Getting dressed was a struggle. More than the physical limitations, I felt ashamed, worthless, and completely stuck. There were moments where I honestly believed my family would be better off without me because I couldn’t see a way out.

I tried a lot of things to change. Weight Watchers. Free workout programs. Promising myself that this would be the last weekend of bad decisions and that I’d start fresh on Monday. The problem wasn’t that I didn’t know what to do. I just couldn’t stay consistent long enough to change my life. I spent years starting over.

What finally changed was realizing I was done dying. I couldn’t keep living the way I was. I wasn’t showing up for my wife. I wasn’t showing up for my kids. I wasn’t showing up for myself. I found a coach and started taking small steps forward. The first six months were far from perfect. Then during a trip with family, I found myself unable to participate in the things everyone else was doing. During that trip, and in the months that followed, I truly believe I was headed toward an early grave. I was done dying and ready to start living again.

But the biggest shift in my journey wasn’t just physical. I stopped trying to carry everything on my own and surrendered my life to God. For years, I had relied on my own strength, my own plans, and my own willpower, and I kept ending up in the same place. When I finally gave my struggles, my grief, and my future to God, everything began to change. That surrender gave me a new perspective, a new purpose, and a foundation that went far beyond weight loss. My faith changed my life. It taught me that true transformation starts from the inside out and that I was never meant to walk this journey alone.

Today, I’ve lost over 185 pounds. I’ve run multiple half marathons, with full marathons ahead of me. More importantly, I’ve found a new purpose in life. I wake up at 4:00 AM every day, prioritize my faith, take care of my body, and continue pushing myself to become better than I was yesterday. The same person who once struggled to walk across a room can now do things I never thought were possible.

The reason I coach is simple. I know what it feels like to be stuck. I know what it feels like to think you’re too far gone. And I know what it feels like when your life finally starts moving in the right direction. I want people to experience that for themselves. I want them to realize they are capable of more than they think, and that it’s never too late to take ownership of their life, get locked in, and start living again.

Client

Transformations

"Working with William has helped me add structure to my previously unstructured life. Over the four months I've been working with him, my health has dramatically improved, and I have never felt better!"

- Zander Hoffman

— Down +40 lbs in 6 months

— Strengthened his Faith in God

— Built a lifestyle he can actually maintain

"Since starting to work with William I can undoubtedly say that I've leveled up not only in a physical way but mentally and spiritually as well. I am now leading my family and running my businesses the way I know I always should have been. Locked in."

- Kevin Miller

— Gained 10 lbs and built strength

— Destroyed 5k time

— Chasing 400 lb deadlift. Current PR 345

"Before getting locked in with William, my mindset and health were not what I wanted. After just four months my mindset, health and habit reform are life changing."

- Andrew Banta

— Dropped +15lbs

— 300 lb deadlift PR at 45 years old

— Trains with more strength and intensity than ever

Client 

Testimonials

Zander H.

Working with William has helped me add structure to my previously unstructured life. Over the four months I’ve been working with him, my health has dramatically improved, and I have never felt better! 

Kevin M.

Since starting to work with William I can undoubtedly say that I've leveled up not only in a physical way but mentally and spiritually as well. I am now leading my family and running my businesses the way I know I always should have been. Locked in.

Erika L.

Working with Will has honestly been such a steadying part of this season. He’s consistently positive, cheering me on, and meeting me exactly where I’m at. With so many changes happening in my life, having someone program workouts for both where I am and where I want to go has been anchoring. On the days I’m not feeling it, he never pressures — he just reminds me to show up, listen to my body, and push when I can.


The community he’s built has been huge. Meeting regularly with people who are also showing up has kept me motivated and given me really positive accountability. It’s made such a difference.

Apply for

1-on-1

Coaching

Work with me 1:1 and build the body that carries you through the next half of your life.

Once you apply, we will schedule time together to discuss what coaching will look like for you.

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